Bottle Enthusiasm with New Media

The days of dropping of resumes are gone. Foot traffic. Absurd! Fortunately or unfortunately, technology has changed the way we do business, not excluding the job market. For Proof, check out the People’s Choice Award Winner, UJobber.com at Entrepreneur Camp 2010.  People have not changed, but the tools have undergone an extreme-makeover, take a look at this one, just pitched to VC firms on Saturday.

An excellent recruiter will always present the candidate over the phone or in person before sending the resume. It’s time to get happy and get mobile. Virtual office may be convenient, but they make us fat and lazy. Get out there! Get moving, your business is completely mobile! Commit to spending 20% of your fees on travel, meeting new people, getting involved in new communities, and engaging the public!

Technology allows this to take place with asynchronous communication.  Face it, our society is busy. We listen to and absorb media messages that make us feel happy.

We, as recruiters must understand that our job is not only about finding opportunities, but helping people experience joy and satisfaction with a new position.

How is it possible? New media tools help us present candidates and opportunities, enthusiastically.  Through voice recordings, live recordings, MMS’d directly to the client from ustream.tv’s platform, ujobber.com and activeinterview.com, recruiters and search consultants have no more excuses to earn a paycheck.

In each resume, each interview, every interaction, there is one solid, valuable and interesting piece of information to be shared with someone else.

Our job, as professionals is not to match the resume to the job, but the person’s intangible assets with the company culture.

The immediate reaction to our instincts and “feeling” about a good fit is usually Plan A. Every recruiter knows what I mean.  That feeling of knowledge, you KNOW where that person belongs, or the client describes someone you’ve interviewed in the very description of their culture.  How did you harness that first instinct into action two years ago? You called immediately, you sent an email, you got the resume all prepared……and you waited for the response. That was fine for yesterday.

Competition is FIERCE. Our people must stand out amongst all of the other candidates jockying for position…pun intended.  RECORD YOUR ENTHUSIASM. Get it on video, get it on a voice recording (one of the standard apps on the iPhone). Do whatever you have to do that helps the client understand the immediate URGENCY you feel for the moment.

Everyone wants energy in a bottle.

How do you bottle your enthusiasm?

1. Download Ustream.tv’s Recorder or Live Broadcaster to your iPhone (for these mobile epiphany’s or Producer to your desktop.
2. Record your moments.
3. Publish them to your show (create a special show for these moments of sheer bliss)
4. Pass the link to your client.
5. Share the link with your candidate. (talk about impressive — BIG referral generator)

Not only does the client understand your urgency, there is no question who the representing recruiter is for the position.  You, have just won a year of loyalty, on both sides of the deal.

Technology helps us capture enthusiasm, immediately. Enthusiasm cannot be self-contained. It will spread, like a virus — but a good one.

Why Houston’s Hot

Our social network of entrepreneurs is the best in the nation, one more reason Houston is Hot!

Here’s my take…

This past Saturday Entrepreneur Camp Houston, 2010 made another year successful.  Entrepreneurs from all over Houston visited the Bauer College of Business at the University of Houston. The Wolff Center for Entrepreneurship Program alumni and unconference champs of the universe, Bryan Truax & Paul Herdnon and a team of other awesome Houstonians treated us to an entire day of FREE learning. Yes - Poplabs, lead by Gene McCubbin, sponsored the food & drinks. You guys know how to put on a conference… I think Startup Weekend might have some competition  .

Did I mention we got free Shiner’s for liquid hour? That’s right, sponsored by ..umm, forgot…. just kidding, Buchanan Ventures….. thank you!

Houston knows how to treat their entrepreneurs. #ech2010 (Please Tag) was a mix of businessmen, social media personalities, venture capital firms, inventors, developers, students and production enthusiasts.  I liked everyone who lead a panel, that is not unusual for me to like everything. The best quote, I tweeted, from@kentrepreneur. It was so good I forgot what it said – something about a girl and doing what she wants. Is that hot? @marc1919 gave a KILLER preso about Houston – Why it’s Hot. Really, if there is a Houston Rep, @billwhite should hire this guy for the city campaign…. (I’m working on that campaign, for ya, Bill).

Whether you love him or hate him, @eschipul pulled out some good info, that stunned the suits in the room (on a Saturday? Who wears a suit to a conference on Saturday – beyond me) “I don’t believe you need a mission statement to make some money.” and “You really can’t trust the man” – to get a direct quote, find it by watching the video“Building Brand Communities” .

Much Much More, than we could have every imagined came out of Speed Dating (I’m going to forever re-name it “Speed Meeting” because I am a girl, and everything must rhyme.” Here’s a clip for ya.

I had a blast helping out and can’t wait to make it a full-on media production next year – totally wireless!! Thanks @bradhunstable for creating ustream.tv, we love ya!

Houston Heats Up

This is the sunset in Poi’pu Beach on the island of Kaua’i.  We’ll be training some new recruiters here soon… so if you’ve ever wanted the opportunity of a lifetime, stay tuned.  2011, we are launching our recruiting training, on island….meanwhile, back at the ranch, Houston is heating up.

O.k., back to Houston.

My friends are hiring for Help Desk Analysts for a Startup company in Houston.

My other friends are hiring for a Financial firm that trades hedges and operates as a technology services company for trading software.  What an incredible opportunity for a Sr. Accountant, Cost Accountant, Trade Settlement Analyst or Internal Audit.

That’s it for today, let me know if you know someone.  We’ll be making a show about this experience, starting in January…. Mahalo!

Outsourcing Services for People Promotions

Local Reach LLC has figured out how to give free web publicity to the world. Small businesses (3-25 employees) struggle with two things, people and publicity. Local Reach LLC solves both challenges. Simply outsourcing employee’s payroll to LR, employees of smaller companies have access to benefits and insurance and companies no longer need to worry about payroll taxes, workers comp or fronting payroll every two weeks. Instead of silly fees and mark-ups for finding people, like recruiting firms, Local Reach promotes current and new employees of clients. Employees of small businesses share their experiences with employers with Local Reach’s publicity machine, resulting in boosting employee morale, branding and retention of the most valuable company asset…..its people. Service is perfect for non-profits, start-ups, churches and other smaller retail & ministry operations.

clipped from localreach.wordpress.com Good Businesses Take Care of their People. A few tweaks to Local Reach LLC have taken place and we want to tell you about them. We help businesses be Good Businesses through their employees. This service is perfect from most small businesses from 3-25 employees on the payroll. In comparison to recruiting firms, we won’t find your people for you. We will make recommendations to you and advise you on the interview & negotiation process. Our expertise is in web publicity via video interviewing. The core service of Local Reach LLC is People Promotions. As clients, employers are blogged about, talked with and promoted because of their people on our payroll. Good to Employees, smaller businesses rely on our HR outsourcing, staffing & recruiting services. **Covering the burden of workers comp, taxes, timesheets, year-end taxes & offer benefits/insurance to any type of employee, nationwide. **Businesses receive one invoice 2x per month for all employees. Easy as pie. Good�Businesses

Local Press talks to Bake the Cycle

So, the local press is making a big deal about Bake the Cycle in their little town. This is bigger than we think, the widows are putting together a drama this year. We want to film them doing this and get this into the theatre. Everyone needs to know about this story.

clipped from truevineyard.org San Marcos Daily Record – Breaking Bread Published: September 04, 2008 12:17 pm As the Rwandan mission continues for locally-based True Vineyard ministries, 10 widows in the city of Ruhengeri-Musanze now have something they could have never imagined a year ago: A full-time job. “I think they were surprised by it (the oven) at first,” Wiley said. “Even over here in the States, it looks like a satellite, some UFO thing. So many of them have never baked in any type of oven. They just don’t have that kind of concept. Even down to trying to slice the bread, they didn’t know how to use a bread knife. This is something that is completely unknown to them.” Ayinkamiye Velonic (right) and Uzamukunda Alivera enjoy a few minutes of break time while working at the new bakery in Rwanda. A wall was built in three days on the land recently purchased in Ruhengeri by True Vineyard Ministries. The lot will eventually be the permanent home of the widows’ bakery.�

Solve Attrition Problems

Reading this and putting it into practice in any business could solve the alarming attrition rate in America. We are so used to just disposing of people because they don’t “fit the job” what about fitting a job around them and who they are and what they will become….how liberating. Tell me a company that does this and I’m there’s for life…

clipped from www.hrtools.com CW: Obviously, an organic human capital strategy has to focus on getting as many productivity employees in the organization as possible. What can a business who wants to be organic do to retain these employees once they have them? Grow Old Together. Most jobs have some potential for creativity and growth. Most employees bring their own desire and potential for creativity and growth. Consider the aspirations of the individual employee. These exist, whether acknowledged or not. It is easy to believe that, once understood, these aspirations are static. But this is absolutely not the case. Aspirations change with time, with experience, with maturity, with age. Aspirations change, yet companies often have no recognition of this reality. They make no provision for the different, often uncontrollable external events going on in their employees’ lives. They treat them all the same, yet different stages of life can make you good or bad, a fit or not a fit, for different roles at different times.

Missed it AGAIN! Barcamp Houston

That’s about the ONLY thing bad about being a single mom, I miss the coolest events sometimes!! But it’s a good thing that the guys at Startuphouston.com and awesome people at the event contribute so much, for us poor pitiful souls! If you haven’t had a chance to go to a barcamp, you must, you just absolutely must!!

clipped from www.startuphouston.com BarCamp Houston 2008: I Am Still Exhausted If you did not get a chance to attend the happy hour at Caroline Collective Friday night or BarCamp Houston on Saturday at the Houston Technology Center, you missed out on two fantastic opportunities to socialize, collaborate and gain an education on why Forbes magazine calls Houston a, “bubbling entrepreneurial tech scene.” Here are some things that I walked away with after the event: Bringing lunch in was the best idea I ever had. Last year, we all broke away for lunch and the event fizzled out after that. This year, we brought in Pappas BBQ and I believe it was a huge hit. Thanks to Ed Schipul for taking charge during feeding time to speed up the process. Most everyone was surprised that lunch was catered and it helped us recharge for the afternoon sessions. The photos that Michael Cummings took are available on his Flickr page.

Great Answers to Web Branding through Video

These people on Linkedin had some great answers to a question I asked the other day. I especially love the answer about the COMMUNITY determining the validity of a video. Once a company understands that the audience on the web is escaping advertising and marketing, they may catch onto allowing their employees to create their own documentaries, good & bad–then promote their employee’s brand vs. their own.

clipped from www.linkedin.com Why are businesses still making antiviral videos and expecting viral results? Can you really “make” a video go viral? Isn’t it the community that ultimately decides what goes viral. A business can create something that may qualify as viral worthy, but unless people share the video, it doesn’t matter. I think the key is creating story about a business or brand that resonates with an audience, but some of that is still trial and error. Messages from Miguel Cano (1): It’s not just with video but with the web in general. We’re what, 10+ years into this whole innernets thing and lots of marketing people still don’t understand if you want to broadcast the SOS on the web, the message will be ignored. Create something interesting and human and it has a much better chance to resonate with people even if it is not a huge viral success. Brett Scarlett Miguel Cano Adam Jewell Allen Laudenslager

Who do YOU work for?

Brad has posted a blog entry about who he really works for, in this day and time, it’s nice to know we work for the One who is constant and never changes. Great post, Brad!

clipped from manmeetsgod.blogspot.com Man Meets God clipped from manmeetsgod.blogspot.com We Work For God In a recent discussion with my wife, we both came to realize who we truly work for. We work for God. In the world today, many of us are defined by what we do for a living. If you think about it, what is just about the first topic that comes up when you meet someone new or see someone you haven’t seen in a while. It usually centers around their jobs or careers. If you ask someone to tell you about themselves without asking about their work, it will frequently come up first. Most of us work for someone, meaning we are not self-employed. This means we have a boss. It also means that if we do not keep the boss happy, he/she might ask us to find employment elsewhere. For those of us who have been through that experience, it can be very frightening, humbling and life-changing.

Live Streaming from Live Events

Here’s the idea of live-streaming from shows, with live broadcasters. No more closed entertainment, see it live. Better streaming equipment is needed, to get it to the social web, not just a website. This is live from The Good Business Show in Houston Texas. In previous segments, broadcasters were interviewing the show guests.

clipped from www.youtube.com Watch Video